Ground Up Media Ltd
Ground Up Media (GUM) is a boutique online video production and distribution company, creating and distributing video content of all genres, specifically for digital platforms. GUM builds new digital video concepts, targeting mass niche audiences from the “ground up”.
What do we do?
GUM offers end to end bespoke video services ranging across strategy and concept development, video production, post production and encoding, distribution and seeding to third party platforms, cutting edge web TV and video player technology; and commercialisation through sponsorship and advertising.
GUM’s services help you expand, strategize and target your business digitally. GUM can help you to better understand the context within which your brand or video content will work, how you should use it, and how it makes money; whilst helping you create content and properties that you own.
GUM brings decades of broadcast experience and production values to digital projects.
Digital content and your brand
We believe that brands need to take new revenue opportunities across all distribution platforms if they want to grow. They’ll need intelligent and flexible advice to get the best out of confusing (and often competing) new technologies in order to use it to their advantage.
Our Experience
GUM has a first class track record of value creation in digital rights and interactive technologies. Our background is exceptionally strong in original production, channel management, digital interactive development and distribution, along with media financing and strategy.
Ground Up Media (GUM) was launched in July 2007 by film financier and producer, Stephen Margolis and digital content and channel specialist, Richard Jukes.
The company is headed by Richard Jukes, who as Managing Director has a background in launching, managing and developing a vast array of niche digital television channels, coupled with a broad background of experience in producing and commercializing content through digital platforms.
GUM is associated with the film production and financing organisation, Future Film Group (films include Bend It Like Beckham, Enigma, 50 Dead Men Walking, Flawless) of which Stephen Margolis is Chief Executive.
Major clients and contracts include Virgin Media, Silverstone, Annabel Karmel, Bounty, Forward Publishing, MediaCom, GSK, Caspian Publishing, Anthea Turner, Dorling Kindersley, Playboy, Bio Agency, BSi.



