James completed an MA in Art and Design at The Royal College of Art and started directing upon graduation. He has won awards for directing music videos for artists such as Lily Allen and The Maccabees and commissions for documentaries for Channel 4.
His first commercial was a wonderfully crafted spot for Enel Energy for Saatchi’s featuring magical vignettes that employed the use of animation, beautiful cinematography and library footage. Further commercials followed for TBWA, BBC Radio1, and Wieden and Kennedy who recently chose James to work on a series of Honda’s sponsorship idents for Channel 4.
James' work is visually textural; it includes finely crafted and layered sound design, and often mixes formats and genres to create beautifully styled and dynamic stories that are both humourous and poignant.