SohoSoHo Showreels Directory Menu

Si & Ad

Si & Ad, Director, Academy Films
Si & Ad
Job Grade
Academy Films


Si & Ad have worked as a directing duo for over a decade, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

Since starting their commercials career, the pair have shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of that took them to another level. The film picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show.

More excellent work for The Trainline, Durex, Thinkbox and a Christmas campaign for Morrisons lead to Campaign Magazine placing them at number 4 on the Best Directors of 2012 list. They have also shot their 3rd short film 'Indoor' which has gained 'official selection' and won awards at many short film festivals around the world, which has in turn qualified 'Indoor' for Oscar and Bafta selection in 2014.

More recent commercial credits include Robinsons for BBH, which won a Lions in Cannes and Talk Talk 'Date Night' for CHI, both of which were selected as 'Pick of the Week' in Campaign Magazine on their release.