Ian Derry directs the new campaign for FitBit through FCB Inferno. The “Still Got It” creative includes a 45 second film, focusing on the brand new Ionic watch.
Opening with a shot of a cyclist lathering up his hairy legs with shaving foam, before moving to a triathlete squeezing into his wetsuit, a father at the start line of a Tough Mudder style event, and a runner warming up, all our characters are real people embracing the sporting world. A series of shorter films, promoted on Facebook and Instagram, dive deeper into the psyche of these everyday athletes with witty well observed monologues that highlight how the Ionic is helping them prove they’ve Still Got It.
Shot in and around Surrey. The film is set against the iconic track “Happy Birthday to You” and acts as a fun reminder that it’s never too late to take on a personal challenge, and that some numbers mean more than others – and age isn’t one of them.
Derry’s debut film ‘Johanna’ has been collecting a selection of awards including Gold at Kinsale for Best Documentary Short Film and featured as part of the Saatchi & Saatchi New Directors showcase in Cannes.
CREDITS: Post by Absolute Post and Sound by Jungle.
Derry is represented by Archer’s Mark for worldwide representation.