Legendary footballer mocks Theresa May’s dancing in amusing Paddy Power film by Officer & Gentleman and RadicalMedia’s Axel Laubscher Eric Cantona is Offering Brits an Escape from EU Madness in His ‘Brexit Bunker’
Legendary footballer Eric Cantona has weighed into the carnage around Brexit, as he offers Brits an escape from the incessant talk about the process.
As uncertainty and debate rages, Irish bookmaker Paddy Power has teamed up with Spanish creative agency Officer & Gentleman and released a campaign featuring one of football’s greatest European players, encouraging Britain to make an exit of their own – from Brexit. That’s because the brand has created a ‘Brexit Bunker’, somewhere between the UK and France, to escape from the chaos.
In the film unveiling the bunker, and the competition to stay there, Cantona recreates Theresa May’s infamous dance moves, mocks Brexit leaders Boris Johnson and Jacob Rees-Mogg, and references David Cameron’s love of pigs. He also shows how the facility comes stocked with supplies and rations – including tinned sardines (of course).
Paddy Power Brexit Ambassador Eric Cantona said: “Brexit is like Boris Johnson’s hair, he’s the only one who doesn’t think it’s a complete disaster. That’s why I have created the Brexit Bunker: A British Noah’s Ark! Here, one specially selected Brit can take shelter from the constant bombardment of Brexit chatter.”
Client: Paddy Power
Head of Major Brand Activations: Paul Mallon
Head of UK Public Relations: Amy Jones
AGENCY: OFFICER & GENTLEMAN / S!G
Founder/ECD: Alex Katz
Founder/ECD: Javi Iniguez de Ozono
Managing Director: Jose Ortiz
Producer: Andy Stevenson
Production Company: RadicalMedia
Director: Axel Laubscher
Executive Producer: Ben Schneider
Producer: Rob Leonard
DOP: Jim Joliffe
1st Assistant: Director Ed Bellamy