Telescopes are apparently racing off the shelves this year and especially at Aldi as director Mark Denton was brought in to direct their fun ‘Telescope’ ad. Created by McCann Manchester and produced by Another Film Company, many have compared this to another famous retailer who have taken this spoof ad in their stride.
"It was a huge challenge as it was such a fast turnaround, we had about 48 hours production time. For it to work, it had to be as close to the other retailer’s ad as possible, we changed lots of details but obviously wanted to make it a pastiche. I got a lovely response from Adam & Eve DDB, they said they thought it was brilliant. It’s about the 10th time I have worked with Dave Price and Neil Lancaster, they keep coming back, so they must be happy with what I do.”
Mark Denton is represented by Another Film Company.