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Mo Salah’s Liverpool Bromance Supported by Madam Films

27 January 2020

The one-day shoot for returning client, Alex Bank and production company Nojara Productions, Egypt sees Mo Salah sharing his day with his best friend in Liverpool.

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The Liverpool Football Club striker plays a more performance-based role across a humorous narrative created for leading Egyptian bank, Alex Bank by JWT Cairo. Directed by Ahmed Hussein and serviced by renowned UK Production Service company, Madam Films, the shoot incorporated six separate indoor and outdoor locations and included an open top bus. The exterior shots were in the historic Georgian Quarter & Albert Dock with interiors shot within local businesses. Both agency & production company returned to MADAM for their expertise of working with Salah, his executive team and management of a high-profile celebrity across multiple outdoor moves & locations.

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This latest production is the fourth collaboration between MADAM, Salah & JWT Cairo & continues a history of MADAM servicing productions with A-List sporting athletes at the heart of global campaigns. Previous campaigns include Harry Kane, Team GB Olympians, FIFA World Cup squad Nigeria’s Super Eagles & Alexis Sanchez.

Carly Stone, Co-Founder/Executive Producer Madam Films:
"A great dynamic between Mo and his dreamy number one fan, we loved what the director, Ahmed Hussein, created with this script and had an enjoyable time producing it with Mo creating a buzz around Liverpool_".

You can view the film here:

Client: Alex Bank
Director: Ahmed Hussein
Agency: JWT Cairo
Production Company: Nojara Productions, Egypt
Executive Producer: Tarek Nojara
Producer: Omar Hamdy
UK Service Company: Madam Films
UK Executive Producers: Carly Stone/Michelle Stapleton/Pippa Bhatt
UK Line Producer: Genevieve Simmers
UK Production Manager: Laura Jenkins
UK Production Assistant: Glyn Davidson
DP: Yves Sehnaoui
Location Manager: Chris Webb
1st AD: Ian Craig

Production Services

Contact Name
Carly Stone
+44 (0)7989 423 528