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“TIME TO BEND THE RULES” With The New Jaguar E-PACE From Spark44

21 February 2018

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What better way to introduce Jaguar’s rule bending new E-PACE to UK audiences than creating a character cheeky enough to drive it? The 'Mistress of Mischief’ uses her wiles to get away with all the things we wish we could. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, Spark44 produced a series of short, humorous and sharable social-first films. Bored of the status quo? It’s time to bend the rules.

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Jaguar E-PACE: UK Content
Client ​​​​: Jaguar Land Rover
Brand​​​​: Jaguar E-PACE
Agency ​​​: Spark44

Title​​​​: Jaguar E-PACE: Time to Bend the Rules
Media​​​​: Short films on UK social channels, followed by VOD and OLA

Chief Creative Officer​​: Brian Fraser, Spark44
Creative Directors​​: Matt Statham, Chris McDonald, Spark44
Creative Team​​​: Christopher McKee, Richard Morgan, Spark44
Agency Producer​​: Nicola Spence, Spark44
Account Team​​​: Hannah Sawford, Mikaela Green, Spark44
Strategy Director​​: Liz Wolstenholme, Spark44

Director​​​: Harry Bradbeer
Production Co​​​: Park Village
Executive Producer​​: Peter McMillan
Editor​​ ​​: Adam Bosman
Director of Photography ​: Ruairi O’Brien
Post Production​​
Colour Grading​​: Goldcrest (Jet Omoshebi)
Online​​​​: Unit
Sound Design​​​: James Saunders
Stills photographer​​: Alan Powdrill
Retouching​​​: The Forge

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