Steve Cope and 2AM collaborated with McCann Manchester to create an exciting new brand film for Smyths Toys Superstores.
The film features an all-star ensemble of this Christmas’s must-have toys including; Toy Story’s ‘Forky’, ‘Pikachu’ and ‘Boppi the twerking Llama’, all conducted by the Smyths hero character Oscar, whom as a concert maestro, brings to life his own magical, musical extravaganza.
Cope seamlessly blended live action, CGI and animation to create the illusion that the toys are in a full-size beautifully ornate concert auditorium.
Post-production was by The Moving Picture Company in conjunction with LEGO.
Beyonce’s ‘If I Were A Boy’ has been cleverly re-interpreted to ‘If I Were A Toy’. The song was recorded by soundlounge in the legendery Abbey Road Studios, with the musical score courtesy of the Prague Philharmonic Orchestra.
The film was created by Adam Richardson and Becci Nadin at McCann Manchester.
Agency: McCann Manchester
Exec Creative Director: Dave Price
Senior Art Director: Adam Richardson
Senior Copywriter: Becci Nadin
Senior TV Producer: Milly Bennett
Account & Project Management: Louisa Craggs, Rebecca Ziantoni & Emily Boggs
Production Company: 2AM
Director: Steve Cope
Executive Producer: Nick Crabb
Producer: Alice Morris
DOP: Clive Norman
Editing Company: Stitch
Editor: Tim Hardy
Post Production: MPC
Post Production Producer: Tomek Zietkiewicz
VFX Supervisor: Dom Alderson
Lead Animator: Chris Welsby
2D Lead: Andrew Curtis
Colourist: Duncan Russell
Sound Company: Grand Central
Sound Designer: Munzie Thind
Sound Company Producer: Sarah King
Music Supervision: soundlounge
Music Supervisor: Ruth Simmons
Music Production Company: Blackbook Music
Music Production Company Executive Producer: Anthony Andrews
Music Production Company Producer: Nick Patrick
Orchestral Arranger: Nick Ingman
Engineer and add prod: Rhys Butterworth Bowman
Mix Engineer: Simon Hanhart
Add prod: Toby Chapman