Aardman today announces the launch of a brand new game to promote Tony Robinson’s Weird World of Wonders book series created by Pan Macmillan. The series, due to launch in bookshops nationwide in late April are fantastically funny history books from the acclaimed actor and historian Tony Robinson. The books take you on amazing adventures through time pointing out all the most important, funny, strange, entertaining, disgusting bits about history, but not as we know it!
The bespoke Weird World of Wonders game has been created as part of a global marketing drive to raise the profile of the books in an imaginative and interactive way that will reach and engage with a wider audience. On 26th April 2012 the game will be seeded on numerous websites worldwide for consumers of all ages to play the game for free.
James Luscombe, Digital Project Manager at Pan Macmillan says, “We are delighted to start our partnership with Aardman Digital creating the game for Tony Robinson’s Weird World of Wonders. Aardman have brought their enormous talent for storytelling and attention to detail to create a unique and incredibly fun game. “
This fun and engaging game gives the player control of Pee Wee, one of the children featured in the books along with his scruffy dog, Nits, in an adventure to rescue the other three characters, who are lost throughout history. Set over 25 levels, the characters traverse through four stunning environments, each set in locations specific to the four books in the series; Rome, Egypt, Greece and Britain.
Aardman Digital have designed an appealing set of controls, whereby the player uses both mouse and keyboard to work their way through the game alone or with a friend adding a new dynamic to the gameplay. The player can utilise the special talents of the two characters; the child who although moves slowly, does have Aardman Digital the ability to climb ladders – and the dog who can run like the wind and jump large gaps. By combining these abilities the player is able to navigate through each level avoiding hazards, collecting keys and making bridges, eventually finding the lost child in each area. The game finale sees all four children and the dog escaping the final area together.
Karen Heldoorn, Head of Client Services at Aardman Digital says, “There is no doubt that this series of books will be very popular and we are delighted to have the opportunity to create a game, working closely with Pan Macmillan and Tony Robinson, to promote the launch. Having Tony’s input and voiceover gives the game a unique and entertaining feel. The key to a great online experience is to make it fun and this game certainly is! ”
Play the Game Here:
For further information, interviews and images please contact:
Anna Harding - Aardman Animations
+44 117 9848919 | +44 7590 712605 | anna.harding@aardman.com
