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A Little Fish Makes A Big Splash At Cannes.

27 June 2018

Joanna Bailey, along with Mullen Lowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.

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‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.

It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.

Hel Hadfield from Snapper said ‘We had a great cast and a lot of fun doing it and are very chuffed to have made it. It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category, we have a common humanity, let’s embrace it.’

Agency: MullenLowe London, IPG
Jose Miguel Sokoloff | CCO
Alex Okada | Global Creative Director
Jorge Eliecer Pinto & Juan Pablo Maldonado | Creative Team

Helen Bell | Unilever COO
Liann Al-Chami | Global Business Director
Ayesha Walawalkar | Global Planning Director
Marina Damato | Global Account Manager
Safae Bouazz | Global Account Executive

Luke Judlin | Producer
Trudy Waldon | Director of Integrated Production

Rob Hare | Designer

Production Company: Snapper Films
Director: Joanna Bailey
Executive Producer: Helen Hadfield
Line Producer: Rosie Pike

Edit: Speade
Editor | Sam Sneade
Edit assistant | Sam Allen

Sound | Wave
Sound Designer | Ed Downham
Ben Tomlin | Head of Integrated Production
Jenn Saunders | Production

Music Agency | SixtyFour Music
Music Supervisor | Joe Rice
Composer | KLANG
Track Title | 'Alliance'

VFX: The Mill
Executive Producer: Colin Oaten
Production Coordinator: Dan Crozier
2D Lead Artist: James Pratt
Colour: The Mill
Colourist: Seamus O'Kane
Colour Producer: Charlie Morris

Contact Name
Helen Hadfield
0203 411 1415
Contact Name
Rosie Pike
0203 411 1415
Contact Name
Jessica Turner