SohoSoHo Showreels Directory Menu

A Step Back in Time for X Factor Winner James Arthur’s Latest Promo Serviced By Madam Films

04 December 2017

British singer & songwriter, James Arthur, returns to the UK charts with his latest single, NAKED, with Madam Films providing the service production for the promo.

James ArthurJames Arthur

Shot at Black Island studios across one day, the MADAM crew recreated a late 1950’s early 1960’s live television studio, complete with original television cameras. Directed by Mario Clement of German production company, EASYdoesit for Sony.

The premise is a romantic short story with Arthur as the host and interviewer of his own live television programme. In the story, Arthur finds himself in the uncomfortable position of interviewing a special guest, played by Cressida Bonas, who happens to be the woman he is in love with. As the story continues, the drama unfolds on screen live in front of an audience of millions.

Image Title

Black Island studios became home for the one-day shoot with two immaculately recreated sets comprising of the live television studio and an everyday living room. This brought an opportunity to source exceptional art department with immense attention to detail. Our one-week turnaround for pre-production required experienced Heads of Department who were able to pull out all the stops in such a short space of time. Production Designer Russell De Rozario’s input to the set was imperative. Having the caliber of MADAM favourite De Rozario on the crew and his network of contacts brought with it the opportunity to bring two original cameras down to London from Birmingham. The final sets, coupled with wardrobe, hair & makeup finely tuned to the era, created a genuinely believable and atmospheric shoot.

Image Title

Carly Stone, Executive Producer & Founder, Madam Films:
"It has been quite a few years since MADAM has produced a music video and it was the opening sentence of Mario’s treatment, the film being based upon one of his dreams, that instantly drew MADAM in. We were keen to be involved in a narrative piece and partner with the talented EASYDoesit crew to step back into the 50’s/60’s, allowing us to work creatively with our UK crew."

Image Title

James Arthur’s new single NAKED is out now.

You can view the film directly here:

Credit List:

Client: Sony Germany
Production Company: EASYdoesit
Director: Mario Clement
Production Company Producer: Gregor Möller
Artist: James Arthur
UK Service Company: Madam Films
UK Executive Producers: Carly Stone/Michelle Stapleton/Pippa Bhatt
UK Producer: Javier Alejandro
DP: Phillip Kaminiak
Production Designer: Russell De Rozario
Art Director: Louise Vogel
Artist Stylist: Vix Adams
Artist Hair & Make Up: Nicola Schluler
Cast Wardrobe Stylist: Frederica Lovell-Pank
Head Hair & Make Up (Cast): Marianna Fabricante
DIT: Ray Moody

For further information please contact Pippa Bhatt at Madam on +44 (0)7968 213448 or

Production Services

Contact Name
Carly Stone
+44 (0)7989 423 528