Euro RSCG London turned to tantrum (London) director Richard Tindall to deliver the commercial for RB UK.
The latest Vanish advertising, for its new product, Vanish Oxi Action Powerlift, includes strong storytelling executed with style whilst continuing to embrace the hallmark pink branding of the product. Set and filmed in Las Vegas utilising the services of tantrum (L.A) it is a tribute to American 50’s style with all the romance that goes with that era.
The film is a simple and familiar story of a couple who run away to Vegas to tie the knot. A stain on the wedding dress the night before the big day threatens to spoil events. Needless to say Oxi Action Powerlift steals the day by removing the stain effortlessly.
A classic Elvis clad groom is none the wiser as his bride joins him at the chintzy wedding chapel the next day.
You would think this a hard sell for a stain detergent commercial but with against-type casting, strong believable performance, and beautiful art direction and photography, this well told story is a positive result for a strong enduring brand.
The endline & vo reads: NEW VANISH OXI ACTION POWERLIFT. TRUST PINK. FORGET STAINS.
The commercial airs on terrestrial and satellite television in the UK and Eire from 12 March 2012.