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Action Aid For Children Launch Campaign 'Choose Childhood'

17 July 2019

Action For Children ‘Choose Childhood’

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It’s a truly shocking statistic that, in the UK, a child is moved into care every 15 minutes for their own safety.

Created by Arthur London, the launch piece for charity Action for Children’s new campaign, is a dramatic and emotive film directed by Sam Huntley. It highlights the devastating effect of domestic abuse on children across the UK.

Director Sam Huntley says “What I loved about the initial brief was the idea of beginning the film with an act of violence. I wanted to really capture the shock of that moment in an authentic way and to then follow the child’s journey away from the darkness and oppression of his home environment, and into a space of light, safety and hope."

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Toby Conway Hughes, editor at Marshall Street Editors, says "Not shying away from the fear and desperation some children go through was key to this film being so hard hitting. The edit was built and every shot was selected for the audience to really feel that"

With a fast paced edit, evocative sound design and a pulsating, relentless score, the film gives a powerful glimpse into the threats and dangers that many children are sadly forced to face on a daily basis.

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Directed by: Sam Huntley
Produced by: Rupert Hall
Exec Producer: Sally Alekna
Production: MPH / Beetle
Director of Photography: Adrian Peckitt
Editor: Toby Conway Hughes
Offline Facility: Marshall Street Editors
Edit Producer: Beanie Goldsmith
Colourist: George Neave
Telecine Facility: Coffee & TV
Post Production Producer: Alannah Currie
Sound Design and Mix: Jack Hallett & Phil Bolland
Audio Post Facility: Factory
Audio Post Producer: Lucy Spong
Audio Exec Producer: Lou Allen
Composer: Jon Clarke
Music Producer & Supervisor: Sian Rogers
Music Production and Supervision: Siren
Agency: Arthur London
Creative Director: Lindsay McMorrow
Creative Director: Andy Kelleher
Client: Lynn Toon & Louise Bruce-Tresnan

Offline Film Editing Services

Contact Name
Beanie Goldsmith