Showing a family moving into their new home with an envious family next door watching their new furniture arriving from Harvey’s. It’s the first ad in a new Campaign from McCann Manchester. Shot by BAFTA award winning doco film maker Lucy Blakstad.
Said McCann Manchester
"Choosing Lucy to direct for us was always front of mind from day one. We’ve worked together in the past and we always felt she would be great for this project. Lucy has shared our vision from the beginning, using her infectious enthusiasm and skill to take the scripts to a higher plain. It’s been an intense process and we’ve all strived for perfection, and for that we are extremely grateful and hope that we can continue to develop ‘ The Harveys' for a long time to come."
The Manchester outfit were obviously pleased with the shoot as the Creative Head James Cross tweeted: "9 epic days at @McCannMcr with @AnotherFilmComp, an ace crew, the tenacious @lblakstad & a brave client. Doesn't get better. #advertising"
TITLE: KEEPING UP WITH THE HARVEYS
HEAD OF BRAND: TIM MARSDEN
HEAD OF OFFLINE MARKETING: LOLANDA CUOMO
AGENCY: MCCANN MANCHESTER
CITY & COUNTRY: London UK
CREATIVE GROUP HEADS: TIM JONES & JAMES CROSS
TV PRODUCER: LUCY MOORE
DIRECTOR: LUCY BLAKSTAD
PRODUCTION CO & CITY: Another Film Company London UK
PRODUCER: GEORGE SAUNDERS
DIRECTOR OF PHOTOGRAPHY: JAIME FELIU-TORRES
PRODUCTION MANAGER: CHRISTABELLE STONE
POST HOUSE: JAM FILMS
EDITING COMPANY: FINAL CUT
EDITOR (OFF LINE): DARREN BALDWIN