After a great night's sleep on an eve bed, the typically lazy sloth wakes up energisedand ready to dance.
Superbly directed by Dom and Nic at Outsider, using a mixture of live action performance, puppeteers, a giant oversized set and some expert help from The Mill, we see him enthusiastically strut his funky stuff around the bedroom to Moloko’s ‘Pure Pleasure Seeker’, before introducing the new campaign endline: Eve. Rise. Shine.
Cheryl Calverley, CMO at eve said:
‘‘At eve sleep, we’re passionate about sleep wellness. We want everyone to get the best possible start to their day, and what better way to give people a little sample of that feel-good happiness than with a dancing sloth
It’s a memorable, charming, full-of-fun creative that perfectly captures eve’s raison d’etre, and we’re hoping people walk away with a smile on their face and a skip in their step’.
Working directly with eve sleep, Arthur and Martha have created a multi-disciplined campaign in line with eve’s confident mission to inject a shot of feel-good positivity into every customer’s first moments of the day..... and of course to introduce those smooth moves to the world.
Creative Agency: ARTHUR AND MARTHA
Client: EVE SLEEP
Project/Campaign name: CUDDLY TOY
Client: CHERYL CALVERLEY – CHIEF MARKETING OFFICER
Copywriter: ADAM GRIFFIN
Art director: ROB SPICER
Agency producer: LOUISE RICHARDSON
Planner/s: TOM SUSSMAN
Film Production: OUTSIDER
Director: DOM & NIC
Producer: JOHN MADSEN
Cinematographer: ALEX BARBER
Editing Company: FINAL CUT
Editor: ED CHEESEMAN
Post Production: THE MILL
Post Producer: IMOGEN PAI
VFX Supervisor: JONATHAN WESLEY (WES)
2D Lead: ED POULSON
2D Artists: JAMES MAC, BRAD WOOD, JOHNNY FREEMAN, LUCAS CARRACEDO
Colourist: DAVE LUDLAM
Music Supervisor: CURVED ARROW
Audio Post Production: RICHARD ATKINSON@MCASSO
Soundtrack name and composer: ‘PURE PLEASURE SEEKER’ BY MOLOKO