BT launches its latest multi-channel campaign to promote BT Halo with a new spot from Saatchi & Saatchi and Biscuit Filmworks Director Christopher Riggert.
The campaign launched with a 90 second TV ad showcasing how BT Halo helps create millions of connections every day across the UK. The spot premiered on Friday 17th January during the ad break for Love Island on ITV 2 and will run throughout January and February.
The spot focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.
The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem.
CLIENT/ BRAND: BT
AIR DATE: 17th January
AGENCY (inc CITY): Saatchi & Saatchi
LENGTH SECS: 1x60’ , 1x30’ CD
CITY & COUNTRY: London UK
CCO: Guillermo Vega
CREATIVE DIRECTOR: Ben Beazley
SENIOR CREATIVE: Oliver Wolf
AGENCY EXECUTIVE PRODUCER: Sam Robinson
AGENCY PRODUCTION ASSISTANT: Georgia Day
PRODUCTION CO & CITY: Biscuit Filmworks UK
MD: Rupert Reynolds-Maclean
PRODUCER: Simon Eakhurst
DIRECTOR: Christopher Riggert
DIRECTOR OF PHOTOGRAPHY: Adolpho Veloso
PRODUCTION DESIGNER: Dan Taylor
PRODUCTION MANAGER: Hannah Fowles-Pazdro
PRODUCTION ASSISTANT: Roma Nesi-Pio
EDITING COMPANY (OFFLINE): Trim Editing
EDITOR: James Forbes Robertson
POST PRODUCTION: The Mill
AUDIO POST PRODUCTION: James Radford at Radford Music
SOUND DESIGN: Mark Hellaby @ 750