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Babybel Comic Relief LOL TVC

10 March 2015

As Comic Relief approaches Seed has completed a quick spot for Babybel’s comic relief collaboration – an online LOL (literally) experience; An opportunity to upload a photo and turn yourself into a laughing Babybel. The spot brings together some simple 2d, live action and photo-real CG product to show some cheeses having some fun as people.

Babybel - LOLBabybel - LOL

The production involved shooting cast laughing, then stabilising and grading that footage and mapping into the CG environment. A simple hand shoot with a tablet (subsequently replaced in CG) completed the live action and then the hand footage was ‘animated’ to fit the timing of the final VO.

Through a simple production the purpose is to get people onto the microsite making their faces funny and sharing them online, at which point Babybel donates to Comic Relief.

Babybel - LOL

Seed were commissioned by Toast London
Seed Production Details

No. and Length: 1 x 10 sec
Director: Morgan Powell
Technical Director: Neil Kidney
Producer: Charlotte Loynes
Animation: Anna Tairom
Compositing: Tom King
DOP: Charlie Miller
VO: Abigail Halley
Audio: Offset Audio
Software: XSI, Nuke, After Effects
Client: BelUK
Agency: Toast London
Creative Director: Steve Rogers
Project Manager: Will Sutton


Contact Name
Neil Kidney