SohoSoHo Showreels Directory Menu

British Beer Alliance, Havas London, Stink, and Whitehouse Post Team to Help Save the Local

20 July 2018

A British cultural institution is under threat, with an average of three pubs closing each day. Britain’s Beer Alliance has put £9M behind a political campaign to help save the local, encouraging viewers to sign a petition to cut the beer tax.

Click to viewClick to view

Directed by Tom Green at Stink and edited by frequent collaborator James Forbes-Robertson of Whitehouse Post, “Long Live the Local” explores what the pub means to society, and celebrates the important role it plays in community, culture, and national identity.


David Cunningham, Programme Director, Britain’s Beer Alliance

Tom Price-Stephens, Marketing Lead, Britain’s Beer Alliance

Creative agency: Havas London

ECD: Ben Mooge

Copywriter: Alex Tizard

Art director: Jonathan Rands

Account team:

Xavier Rees (CEO)

Jennifer Black (Managing Partner)

Tom Trevelyan (Account Director)

Jahney Smith (Account Manager)

Content team: Josh Toogood

Agency producer (film): Adam Henderson

Assistant Agency producer (film): Natasha King

Agency producer (print/digital): Sarah Wells

CSO: Mark Sinnock

Planner: Ravi Matharu

Designer: Dan Scheers (Brand Guardian), Dan Davies (Junior Designer)

Media agency: Havas Media

Media planner:

Tess Hulme (Business Director)

Emma Gibbons (Account Director)

Graham Kenchington (Account Manager)

Production company: Stink Films

Executive Producer: Sophie Kluman

Producer: Jeremy Smith

Director: Tom Green

DoP: Noel Schoolderman

Editor: James Forbes-Robertson

Post-production: Electric Theatre Collective

Soundtrack composer: Wake the Town/Theodore

Audio post-production: Sam Ashwell, 750

Photographer: Ewen Spencer

Photography Production Company: LGA

Executive Producer, London

Contact Name
Annabel Bennett
0207 432 4300

Executive Producer, New York

Contact Name
Caitlin Grady

Executive Producer, Chicago

Contact Name
Kristin Angeletti

Executive Producer, Los Angeles

Contact Name
Joanna Manning