Forever Pictures Director, Charlie Robins was recently commissioned to shoot the film to announce the start of construction on London’s groundbreaking Garden Bridge project.
Content Agency, Across the Pond called upon Charlie to create a film that would encapsulate designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners.
The beautifully observed piece celebrates everything that makes London the unique place it is and the people who will cross the bridge every day, from every walk of life.
Charlie Robins is proving to be an in-demand Director and this film further strengthens his status as one to watch. The film was shot over four days across all areas of our dynamic Capital. It takes us on a journey through every side of this ever-changing and thriving community.
Robert Waddilove, Agency and Strategy Director of Across the Pond said, “We’re hugely proud of our work on this project. The role of the film is to generate excitement and support for the project. To do this we wanted to consider the day to day lives of real Londoners in the city. The hustle and bustle, the characters and the variety. All whilst expressing balance with how the bridge will provide a new place for calm, nature and reflection.”
Agency - Across the Pond
Managing Director - Julie Cohen
Agency & Strategy Director - Robert Waddilove
Executive Creative Director - Maggi Machado
Creative Director - David Foggon
Executive Producer - Ellie Goodwin
Agency Producer - Alison Severs
Production Company - Forever Pictures
Executive Producer - Sasha Nixon
Director - Charlie Robins
Director of Photography - Chris Clarke
Producer - Sonya Sier
Editor - Dan Sherwin @ Final Cut
Post-Production - Julien Biard @ Finish
Sound - Patch Rowland @ Final Cut
Music - Dark Sky ‘Imagin’