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Cherry Cherry teams up with Superimpose to create a digital Sneakernet world for Zalando’s latest design campaign

19 March 2019

Cherry Cherry worked with ‘new world creative agency’ Superimpose and director and multidisciplinary designer Harry Butt, to reinvent the look and feel of a conventional sneaker store within the virtual setting of a pure digital meeting space for Zalando sneaker fans worldwide.

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Cherry Cherry Creative Director Hugo Saunders said “We created four different environments entirely in Cinema 4D, combined with live action plates to make a dreamlike virtual meeting space and utopian haven for sneaker lovers”,

Working with Superimpose and Harry to create such an abstract space gave us a great opportunity to be really inventive in our approach

As well as the virtual build, Cherry Cherry polished over forty bespoke stills for Zalando’s online and virtual storefront.

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The campaign for Zalando is live at:
https://www.zalando.co.uk/women-trainer-trends.

Further information: production@cherrycherry.tv
+44 (0) 207 580 6246
www.cherrycherry.tv

CREDITS

Superimpose
Creative Director: Toby Evans
Senior Art Director: Rosa Van Heusden
Art Director: Ben Freedman
Lead Creative Strategist: Phil Bircham
Executive Producer: Kane Phillips
Producer: Ebele Tate/ Julie Nixon
Strategy Director: Jenny Zhang
Account Director: Ella Clay
Account Manager: Theo Bassett-Shand
Cherry Cherry
Creative Director: Hugo Saunders
Executive Producer: Ian Harland
VFX Artist” Giles Hicks