The 35 strong delegation, representing 27 London production/vfx and editing companies took part in the APA’s latest overseas marketing initiative. Creative London Comes To Silicon Valley. They were hosted by Silicon Valley companies changing the way that advertisers communicate with consumers, including You Tube/Google, Netflix, Twitter and AT&T and they were provided with a brilliant week of learning and new connections.
The Report tells you who went from London, who they met and what they learnt and provides conclusions about how new ways of communication can be used by APA members to help the agencies and advertisers they work for reach their objectives, thus ensuring that London commercials production remains at the forefront of innovation and new thinking in commercials production in its broadest sense.
Read The Report here
You can hear what the delegates learnt and how they are putting it into practice at The Future of Advertising...In One Afternoon at BAFTA, London, on 8th May- see www.a-p-a.net