UNIT are proud to have collaborated on this fantastic new ‘CoppaFeel!’ campaign aimed to raise Breast Cancer Awareness.
Created by London ad agency** Fold7**, the ‘Trust Your Touch’ message cleverly uses words such as ‘fiddle, twiddle, jiggle, juggle’ to encourage and reassert the importance of using touch to detect for breast cancer.
The film which was superbly bought to life by Riff Raff director Ivana Bobic, is engaging and playful yet powerful in its irreverent tone. CoppaFeel! is ground breaking in that it has won the rights to screen the first female uncovered breast in full on British TV in an ad. “All of us at the facility are extremely proud to have contributed on this campaign to deliver the beautiful grade and online on this fantastic new campaign ‘CoppaFeel!’ notes Executive Producer Emma Watterson.
On grading the campaign, UNIT’s Head of Colour Scott Harris comments, ‘"I'm so proud to have worked on CoppaFeel!, it always feels good to contribute to something so worthwhile. A big thank you to Ivana Bobic from Riff Raff, creative Lucy Aston and all the crew at Fold7. It was a real coming together of like-minded people, and I think it shows in the film we all played our part in making. Thanks guys!"
The campaign runs in daytime TV, Cinema and Digital Posters.
For further information on UNIT please contact: Kelly Cook Jackman, Brand Communications Director @ firstname.lastname@example.org
For Production Enquiries please contact our Production Team on 020 7 494 5700 or email@example.com
Creative Agency: Fold7
Production company: Riff Raff Films
Director: Ivana Bobic
Exec. Producer: Matthew Fone
Producer: Johnny Griffith
ECD: Simon Learman
Creative: Lucy Aston
Producer: Greg Hemes
Account director: Rani Patel
Strategy Director: Marie Agudera
Head of TV: Ben Catford
Voice Over: Speech Debelle
DOP: Molly Manning Walker
Post Production: UNIT
Grade: Scott Harris @ UNIT
Online: Ian Baker @ UNIT
Executive Producer: Emma Watterson @ UNIT