SohoSoHo Showreels Directory Menu

Creative Post House UNIT delivers VFX on HSBC’s Rugby Sevens Campaign for Saatchi & Saatchi directed by Outsider’s Jim Gilchrist

21 March 2017

Soho based creative facility UNIT recently delivered the VFX on both the 60” online film and the various 30” stadium films for the globally renowned HSBC sponsored Rugby Sevens Series.

Image TitleUNIT/HSBC

The campaign created by Saatchi & Saatchi and directed by Outsider’s Jim Gilchrist, follows ‘The Journey’ of the HSBC rugby ball as it travels to every nation involved in the HSBC Rugby Sevens tournament.

To date the films have rolled out in stadiums as far and wide as Dubai, Cape Town, Wellington, Sydney, Las Vegas and most recently Vancouver. Hong Kong is next in line going live imminently between 7-9th April and Singapore, Paris and London set to follow after on the Series calendar.

On collaborating on the project UNIT’s Senior VFX Artist Alec Eves comments, “Helping tell the story of the ball travelling through the numerous countries where the Rugby Sevens is taking place was the main challenge with the film. All the footage was shot in one country, so it was down to us to really enhance the journey of the ball across the continents. As well as making the flight of the ball feel as seamless as possible between the different environments it bounced through, it was necessary to help make it as obvious as possible as to which country we were now in, by adding extra elements or removing others. I was really pleased with how well it all came together”.

Image TitleUNIT/HSBC

HSBC uploaded into UNIT’s SohoSoho library

For further information on UNIT please contact: Kelly Cook Jackman, Brand Communications Director @

For Production Enquiries please contact our Production Team on 020 7 494 5700 or


Brand: HSBC Rugby Seven Series
Title: ‘The Journey’
Agency: Saatchi & Saatchi
Creative Director: Mark Norcutt
Creative: Mark Slack
Agency Producer : Maja McIntosh
Director: Jim Gilchrist
Production Company: Outsider
Editor: Ben Campbell @ Cut & Run
Post production: VFX – Alec Eves @ UNIT
Post producer : Emma Watterson @ UNIT

For PR enquiries contact our Brand Communications Director

Contact Name
Kelly Cook Jackman
020 7494 5767