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Creative post house UNIT finishes This Girl Can’s Digital Campaign created by FCB Inferno

28 March 2017

Creative post house UNIT are proud to have worked with FCB Inferno on the hugely successful This Girl Can campaign. UNIT delivered the post including grade, mix and VFX on the teaser and content films that have gone live across social media channels and on the website.

Image TitleThis Girl Can

Staying true to its original formula of showing real women and girls playing sport and getting active, the ambition is still about overcoming judgement – but will also feature new messages to empower woman, and a range of new and returning faces. The message is clear: it’s OK to sweat, it’s OK to jiggle, it’s OK not to be brilliant (or to be brilliant!) and it’s normal for life to get in the way sometimes.

The government backed campaign was written and created by FCB Inferno and directed by Somesuch’s Kim Gehrig.

On collaborating on the Digital only side of the project UNIT producer Tania De Sousa comments, “I loved working on this part of the campaign, as I totally relate to finding exercise intimidating and scary. I really hope it makes a difference and women find something that works for them. Simon (Astbury) and Jamie (Thomas) did a great job on making the images pop with a great grade and mix.”

“We were excited to work on such a prestigious and cool project promoting women and health with such a creative and innovative agency and client”, adds Sally Heath, UNIT’s Head of Production.

Image TitleThis Girl Can

Visit This Girl Can for more information : http://www.thisgirlcan.co.uk

To view This Girl Can Digital Campaign films click [here]:( http://sohosoho.tv/showreels/This-Girl-Can-UNIT-460637)

For further information on UNIT please contact: Kelly Cook Jackman, Brand Communications Director @ kelly.cookjackman@unit.tv

For Production Enquiries please contact our Production Team on 020 7 494 5700 or production@unit.tv

DIGITAL CAMPAIGN CREDITS:

ADVERTISER: Sport England

CREATIVE AGENCY : Inferno
ACCOUNT MANAGER: Alice Poole
CHIEF CREATIVE OFFICER: Al Young
COPYWRITER: Sarah Lefkowith
BUSINESS DIRECTOR : Hollie Loxley
ACCOUNT DIRECTOR: Isabelle Soskice
SENIOR STRATEGIST: Laura Coleman
HEAD OF TV / PRODUCTION: Jason Ayers
MANAGING DIRECTOR: Sharon Jiggins
CREATIVE AGENCY: FCB Inferno
PRODUCTION ASSISTANT: Hanna Davis
PROJECT MANAGER: Bridie Scriven, Dan Savidge
EXECUTIVE PLANNING DIRECTOR: Vicki Holgate
SENIOR COPYWRITER: Martin McAllister
SENIOR ART DIRECTOR: Ben Edwards
PRODUCTION COMPANY: Somesuch
PRODUCER: Lee Groombridge
EXECUTIVE PRODUCER: Tim Nash
DIRECTOR: Kim Gehrig
WRITER: Rose Bretecher
SOCIAL AND ONLINE POST PRODUCTION ONLY : UNIT
SOUND MIX: Jamie Thomas, Chris Southwell, Adam Kidd
GRADE: Simon Astbury
VFX: Tom Moreland, Richard Harris, Rob Ellis
POST PRODUCER: Tania De Sousa
EXEC PRODUCER: Sally Heath

For PR enquiries contact our Brand Communications Director

Contact Name
Kelly Cook Jackman
Email
kelly.cookjackman@unit.tv
Phone
020 7494 5767