A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box increasingly engulfed by a giant swarm of mosquitoes. Based on a creative by R/GA London and Director Baillie Walsh, while David is protected behind a layer of glass, the growing sound of the insects is a symbol of the looming threat of malaria. David has supported the malaria fight for over 15 years through his role as a UNICEF Goodwill Ambassador and Malaria No More UK Leadership Council member.
Malaria tragically claims 445,000 lives a year and over half of these deaths occur in Commonwealth countries. Each death is needless as malaria is totally preventable and costs less than a cup of tea to treat. The new campaign highlights the need for a renewed global effort to regain momentum to conquer this preventable killer disease.
The campaign is supported by XIX Entertainment founder Simon Fuller, Beckham’s long-time business partner and global malaria campaigner. Fuller is a Founding Partner of Malaria No More UK and has led the fight to end the disease as a result of his childhood experiences growing up in Ghana.
The film launches ahead of the Commonwealth Heads of Government Meeting (CHOGM) in London, April 2018 and calls for leaders to put malaria firmly on the agenda and agree to bold political action to end malaria for good.
RSA FILMS (Ridley Scott Associates) produced the film with Director Baillie Walsh, with offline edit by Final Cut, post production by Absolute Post and music and sound design by Machine.
Baillie Walsh, director said; “It was an absolute pleasure to work with David, and for such a good cause. I’d like to thank everyone who generously put their time, effort, and talent into the project. We hope it goes someway to helping end malaria for good.”
Absolute Post completed the Post Production. James Coore, Creative Director at Absolute Post adds:
“This project was a wonderful opportunity to work for a great cause. And it was an honour to be working with both David Beckham and Baillie Walsh. We made an inspiring visit to the school of tropical medicine, where we learnt a lot more about malaria than we already knew. Gaining a much better understanding of how to combat the disease.
As a technical challenge we got to research and implement some flocking techniques we have been developing. We had to further this research to replicate the awkward and erratic flight patterns of mosquitoes. With the added challenge that our mosquitoes needed to land and alight from the glass box surrounding David.
Dealing with the technicalities and creating images of such small creatures but still maintaining the fidelity was a great challenge. Not forgetting to mention the fantastic hard work of one of our CG artists Aaron Masih who worked tirelessly to execute all the R&D. And it is always a pleasure to work with our talented compositors Ben Robards and Carl Godwin Alvarez."
The campaign film can be viewed here: www.youtube.com/watch?v=NgWBTC4O9Ew