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Declan Lowney works with Idris Elba in new Sky campaign for Brothers and Sisters

22 November 2016

We talk to Another Film Company’s Declan Lowney about working with Idris Elba...

Image TitleWATCH:Sky Own It Still

Have you worked with this agency and client before?
This was my first time but it was a very enjoyable experience working with CD Aaron Wilmer so I hope it’s not the last. It was also my first time working with Barry from BSKYB, I really enjoyed his collaboration and contribution enormously. I was flattered to be asked to direct his TV ad.

What appealed to you when you heard about this script? What did you like about the script?
We had the scope to create something a bit less linear than I am used to. I was encouraged by Aaron to give my input and bring my humour to the project.

Why do you think you’re so good at working with talent and celebs?
I come from the world of film and TV comedy (having directed ‘Father Ted’ ‘Moone Boy’ and ‘Alan Partridge’. I am used to collaborating with celebs and comedic performers. They like to feel they have a confidante who can help them find the comedy of the script.

Tell me about working with Idris
Idris is great. He has a commanding presence on set, but also has a great sense of comedy. I think he realised pretty quickly that I was there to get the best out of him and show him in the best possible light. We wanted to bring out his playful character and sense of humour and inject some of his humour into this and I think I achieved that. I feel we’ve shown the lighter side of Idris. His personality really came out, he’s such an affable personable guy.

Where shot and why?
It was shot in Cape Town as Idris was shooting a film there. My usual great DOP Ray Coates came with me and we used the fantastic local production team at Cape Direct so we were in great hands.

What have you been working on recently?
I recently finished Directing two episodes of the successful ABC studios show ‘Galavant’ featuring Sheridan Smith, Matt Lucas and Vinnie Jones. Last year I directed the BBC 2 comedy series 'Flat TV’ I just shot a comedy pilot called ‘The Coopers Vs The Rest’ which recently played out on BBC2. I am working on two great commercial projects but I can’t tell you about them or I’d have to kill you!

Is Idris going to be the next Bond and if so why?
I think Idris is too free a spirit to be restricted by the constrains of the Bond Franchise, but he’d be bloody brilliant!

London Commercials Production Company

Contact Name
Elise Jeanrenaud
+44 (0) 207 307 7750