FILTERFACE is a satirical piece that looks at the unhealthy importance young people place on social media validation and the disturbing trend to go under the knife to look like their flawless filtered selfies.
Doctors have labelled this new mental health illness 'Snapchat Dysmorphia' - a modern-day sickness that is causing young people to lose touch with reality as they seek out a manufactured, false and synthetic ideology.
Shot in an ex-mental health institute in North London, the film uses performance to explore themes of worship, self-obsession and addiction to the perfect projected appearance. The choreography was crafted by Isabella Mahmoud with the help on the talented Ellie Gordon who really interrogated the brief and took the feeling of discomfort to another level.
“We really wanted to ring an alarm bell with this film and draw attention to the bizarre cultural obsession with AR filters that is hurting our women and girls in more ways than one.”
Interestingly, only last week Instagram have begun to police this issue by banning filters that mimic the effects of extreme cosmetic surgery.
Read more here: https://www.bbc.co.uk/news/business-50152053
Directors: Will & Carly @willandcarly
Executive Producer: Ramy Dance @ramydance
Producer: Jonny Duncan
Cinematographer: David Wright @davidwrightdop
Steadicam: Gary Kent @karygent
Focus Puller: Benjamin Smith
Gaffer: Nathan Matthews
Prosthetics: Natasha Lawes @natashalawes
Stylist: Alex Vilcov @alexvilcov
Choreographer: Isabella Mahmoud @babyshammm
Production Assistant: Grace Mbugua
Runner: Jessica Cottam @jess.azzurra
Editor: Meg Thorne at Cut & Run @meg.thorne
Producer: Maggie McDermott
Colour Grade: Jonny Tully at Big Buoy @jonnytully
Producer: Hannah Whitehill @hannahrhwhitehill
Music: Forest Swords @forestswords
Sound Mix: Adam Smyth at String and Tins @alittlwsmyth
Design: Matthew Thomas
Isabella Mahmoud - @babyshamm
Ellie Gordon - @edengordonn
Georgie Cooper - @g.mki
Laura Hague - @laura_hague _ Sophie Williams - @dancingwithsoph