Shot on the Alexa using hawk v series anamorphic lenses, this wonderfully filmic spot was shot on location high in the KwaZulu-Natal Midlands. Production was shut down early several times by huge electrical storms which seemed to gather almost every afternoon!
"Push It" has a real cinematic feel and pays homage to the Brit Flick Gangster Genre. Directed by James Griffiths for Moxie Pictures, this ad opens with three young men stood in the remote countryside on a hot summer's day, stood around their broken van….
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