Apple's new film uses the slogan ‘Unlock With A Look’, showcasing Apple’s Face ID feature of the iPhone X.
Directed by the acclaimed Dougal Wilson (John Lewis, Ikea, Channel 4) the film is set in high school and the protagonist explores Face ID to unlock her iPhone X (among other things). Clever choreography playfully demonstrates the Face ID feature of the iPhone X to magically ‘unlock’ all her surroundings, creating a explosive journey through the school, disrupting all she looks at.
The film launched globally on March 16th and is across All media including TV and Online.
Artist Pete Cannon produced the music, working alongside Felt Music throughout.
Pete’s name in synonymous with Hip Hop in the UK. Collaborations include: Ocean Wisdom, Action Bronson, Del The Funky Homosapien and Rizzle Kicks, with their top 5 hit "Lost Generation".
The track "Bang Bang" features a sample of "Meri Nazar Hai Tujh Pe” taken from the Bollywood movie Burning Train, composed by R. D Burman. Felt Music worked with Saregama PLC to clear the sample, and the single of the track was released inline with the commercial through Blurred Recordings.
The Single can be purchased on iTunes and Remix and full vocal version to be released soon.
Pete Cannon - Bang Bang: https://apple.co/2G4Jv2C
Music Producer - Pete Cannon and Felt Music
Music Supervisor - Sam MacNamara for Felt Music
Record Label - Blurred Recordings