"The Happy Song" is the first track scientifically created and tested to make babies happy.
Within 24 hours of release, "The Happy Song" ranked at #1 in iTunes Children’s UK Charts.
Spring-boarding from the ambitious creative delivered by BETC London, Felt Music worked alongside the agency to co-produce a brand partnership experiment for C&G baby club called #SoundofHappy.
It's been a 9 month project to bring to fruition, starting with Felt Music forming the collaboration with Grammy Award winning artist Imogen Heap on the project, recruiting 2 world-class psychologists from Goldsmiths University and facilitating the testing over 50 babies of between 6 - 24 months old, to bring the project to life.
BETC enlisted the craftsmanship of the talented team at Pretzel Films to capture the process of this ground-breaking piece of work that had the ambitious aspirations of creating happiness for parents and babies alike through the medium of music and with the guidance of babies themselves with the help of science.
To find out more about the process, scientific findings and the team; click through to our: CASE STUDY