The message from H&M is that the spirit of Coachella is all around us in their latest film from Chris Cruz at Forever.
The beautifully shot film takes us from urban landscapes to dreaming of desert adventures and will no doubt appeal to its target market.
A melodic and reworked version of the Mamas and the Papas classic ‘California Dreamin’ is the perfect track to accompany the extended ad, which is now airing on H&M’s dedicated You Tube channel and other media platforms.
Agency: BBH LA
Directed by: Chris Cruz at Forever
Dop: Alexis Zabe
Stylist: Haley Wollens
Casting: Road Casting
Editor: Adam Robinson at Work
Colourist: Tom Poole at Company 3
Featuring: Hailey Baldwin, Adwoa Aboah and Julia Cumming.