gotgotneed help kick off the Premier League campaign with the new opening titles for Monday Night Football on Sky Sports.
Directed by gotgotneed’s Will Innes Smith for Sky Creative, the 40” sequence showcases all of this season’s 20 Premier League clubs. The titles were created by Sky’s Visual Effects team and supervised by lead Justin Bates over an intense three month period this summer. Intelligently representing the tactical angle of Monday Night Football, the titles fuse together complex CG characters with 2D analytical data effects and hidden nods to each team designed for fans of the beautiful game. The impressive results earned the team a Silver Shark for Advertising, Design & Digital at the 55th Kinsale Shark Awards last week.
Creative Director on the project, Ceri Sampson for Sky Creative, has a long history of working with gotgotneed; “I’ve worked with Will numerous times over the past years and his combined vision and creativity is consistently outstanding. On this project Will’s design and direction has produced a fantastic sequence and to win a Silver Shark just proves it!”
View titles here: http://www.gotgotneed.com/gotgotneed-reel--mnf--skysports.htm