International animal charity launches powerful animated film to highlight spread of cruel practice to Africa.
The animation tells the story of the suffering of both Asian and African elephants used in entertainment – giving a clear picture of the nature and scale of the problem in Asia and highlighting the emerging threat to African elephants brought by the spread of elephant riding in South Africa and beyond.
Pedro Allevato, Director at Nucco Brain says: _“The theatrical film is created in a style which makes use of water colour textures and a stylized aesthetic approach that allowed us to be extremely expressive with this story.**
Stefano Marrone, Executive Producer at Nucco Brain says: “We have really enjoyed working with World Animal Protection and extremely excited to raise awareness of the plight of elephants around the world.”
Collette Collins, Deputy Director of Communications at World Animal Protection says: “With this animation we can educate and open up the public’s eyes to the cruelty behind elephant riding, and to inspire them to be a part of the solution to help end the cruelty."
“We chose to tell our story through an animation to convey this complex issue in a simple way. We know that people are completely unaware of the suffering caused by wild animal entertainment, so we needed a creative way of getting our message across.”
World Animal Protection is building a global movement to put wildlife protection on the agenda and reduce the tourist demand for cruel animal entertainment attractions. Find out more via this Link.