Bigballs Films came home from Cannes with a prestigious Gold trophy in the Branded Content and Entertainment category – a new category this year, for its production work on I AM PLAYR the social football game from We R Interactive.
Developed and published by We R Interactive, I AM PLAYR is the first ever online football game to let users play the life of a professional footballer. It fuses live action video, interactive story-telling and first-person perspective 3D game play where the storyline is dictated by the player's decisions and actions both on and off the pitch.
Innovative brand integrations flow seamlessly around the core narrative. As well as global brands such as Nike Red Bull Betfair and Alfa Romeo, the game also features some of football’s biggest stars such as Steve Gerrard, Jordan Henderson, Theo Walcott, Aaron Lennon and Mark Noble, amongst others.
To be the honoured with a Gold Lion by the world’s most prestigious creative advertising and communications awards - traditionally the preserve of the advertising industry; in this new category recognising innovation and excellence in branded content and entertainment is particularly exciting for Bigballs.