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Icelandair Promotes Stopovers With New ‘Mikey The Egg’ Campaign

06 August 2018

ICELANDAIR is launching an online campaign publicising free stopovers in Iceland on transatlantic flights this week.

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The films show Irishman Mikey luxuriating in an Icelandic geothermal spa dressed as an egg having stopped off in Iceland instead of flying to London to be best man at his brother’s wedding. As his brother Robert faces up to the reality of not having a best man at his wedding, Mikey tries to justify his decision to spend a few days in Iceland by telling Robert about the free stopover.

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Three teaser films show Mikey the Egg at beauty spots around Iceland including The Secret Lagoon, Gullfoss falls and the world-famous Strokkur Geyser.

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The campaign was written and directed by Tony Burke through London and Berlin-based CAT AND WEASEL FILMS.

ICELANDAIR “MIKEY THE EGG” CREDITS

Writer / Director Tony Burke
Producers Nick Hudson and Philipp Weinrich
Director of Photography Richard Lonsdale
1st Assistant Director Louis Barron
Sound Recordist Peter Polak
Styling Tess Loe
Costume Designer Adriana Restrepo
Hair & Make-Up Emma Croft
Camera Assistant JJ Lorenzo
Editor Matt Chodan (Gorilla Editors)
Assistant Editor Sam Allen
Colourist Eddie Nuttall
Sound Designer James Benn (Bark Soho)
Set Runner Paliev
Starring Rory Murphy
Digital Marketing for Icelandair Nicolas Olivier