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Jaguar I-Pace Brings Electric Performance To Monaco GP Circuit

29 March 2018

The ambition of this film is to tell the world about a car that is the shape of the future. Jaguar’s first ALL-Electric car, the I-PACE. It’s a Jaguar that just happens to be electric.

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A man gets up at 3am to do an opportunistic secret lap of the famous Monaco Grand Prix circuit in the dead of night. He sneaks quietly onto the track, using a sweeper truck as cover to get past security.

He puts his foot down and the I-PACE roars silently around the iconic winding track, through the Monaco streets, without anyone noticing or waking. He passes a couple entering the famous casino, unaware of what just caused the backdraught on the woman’s scarf, past a sleeping cat at the iconic Fairmont hairpin, past a welder doing track repairs, making his sparks fly. He passes the harbour, a deckhand snoozing away on a boat, and narrowly misses the on-coming sweeper truck, before racing to the finish line. He has got away with it, until he shuts the door with a solid clunk and pigeons scatter.

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SUPER: Roar silently.

The film was shot in a narrow window of opportunity between the Formula E race and Formula 1 race. The director was Henry-Alex Rubin from Smuggler. The car was still embargoed so had to be filmed secretly. Luckily there weren’t many people around at that time of night to see the car.

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JLR client: Ian Armstrong, Global Advertising General Manager
Eric Labourier, Senior Manager Jaguar Global Advertising
Agency Executive Creative Director: Brian Fraser and Werner Krainz, Spark44
Agency Creative Directors: Mike Boles & Jerry Hollens, Spark44
Agency Head of Production: Michael de Vries
Agency Producer: Louisa Meecham
Agency Business Director: Oliver Hill
Agency Account Director: Bryony Grant-Peterkin
Agency Account Manager: Lewis Roberts
Director: Henry-Alex Rubin
DOP: Marcel Zyskind
Producer: Molly Pope, Smuggler
Production Manager: Adam Evans, Smuggler
Sound Design: James Saunders
Editor: Paul Watts and Scot Crane, The Quarry
Post Facility: The Mill