Burns who is a brand new director to the UK and to production company Archer’s Mark directs this new up beat campaign for Superdry. Shot in and around the streets of Berlin with narration from grime artist Paigey Cakey.
James Burns is an award winning director from New York, fast gaining a reputation for his eye-catching urban documentary style.
Having come up through the ranks of Vice NYC James cut his teeth in the fast moving world of digital content, finding and producing incredible stories all around the world, sometimes taking a role as presenter becoming one of the faces of Viceland.
His achingly beautiful debut short film, ‘We Live This’, was honored with the Tribeca Film Festival’s Special Jury Mention in 2015 and got him onto Saatchi & Saatchi’s New Director Showcase. It swept the board at almost every other short film festival and led to him being signed for commercial representation by UK Indie, Archer’s Mark, where he has already notched up two distinguished projects for Superdry and Nightmares On Wax.
His principal source of motivation is to craft authentic stories of the human condition through the power of cinematic language. His work is intuitive and immersive, conjuring images that draw us deeply into the human experience. His films typically capture the hustle and pulse of the city, telling stories rooted in human conditioning touching hearts, making him an ideal director for any cultural brand looking to connect with younger generations.
James had a particularly troubled start in life. At 14 years old he was imprisoned in Colorado – inside he discovered his creative gene writing poetry and declaring that when he got out he would turn his life around. In 2014, a film was made about him called ‘Jamesyboy’ which is now on Netflix. (Feat James woods and Ving Rhames) charting his difficult start in life.
True to his word, from that dark beginning James has become one of the most exciting new talents in film and is currently developing several commercial and personal projects.
Link to Superdry and James’ work:
TITLE: This is the Jacket
CLIENT’S NAME, JOB TITLE AND COMPANY: SUPERDRY
AIR DATE: 27th October 2017
AGENCY: Iris London
LENGTH SECS: 53”
CITY & COUNTRY: London, UK
ECD: David Prideaux
ASSOCIATE CD: Annie Fox
SENIOR CREATIVE: Ric Blank
MANAGING PARTNER: Amy Bryson
BUSINESS TEAM: Alex Barber
TV PRODUCER: Charlotte Whittall
PRODUCTION CO : Archer’s Mark London UK
DIRECTOR: James Burns
PRODUCER: Paul Upton
EXEC PRODUCER: Ben Whitfield
DIRECTOR OF PHOTOGRAPHY: David Bird
POST PRODUCTION: Colin Oaten at The Mill
COLOURIST: Oisin O’Driscoll
FLAME: Adam Maynard
SOUND DESIGNER: Jim Griffin at Jungle
MUSIC SUPERVISiON: Theodore
MUSIC: Electric – Paigey Cakey
SERVICE PRODUCTION COMPANY PRODUCER: Andi Horl
SERVICE PRODUCTION COMPANY: Oki Films Berlin