Barclaycard takes business seriously.
When you want to grow your business, you need reliable partners that take it as seriously as you do. Even more so when it comes to payments. It’s simple: if payment stops working, the business stops growing. And with the biggest volume of UK transactions processed through their system, Barclaycard is the most reliable payment solution. It works.
This campaign shows that Barclaycard takes any growing business seriously. Even the most unusual ones.
In the first of a series of films we focus on a real Barclaycard customer, The Crystal Barn, who operate a growing healing crystal business out of a collection of barns in Kettering. Not your average small to medium sized business. But one that Barclaycard takes as seriously as any other. And by taking their payments as seriously as The Crystal Barn take their crystals, Barclaycard is helping them grow.
As well as presenting their first ever advertisement, we’ll also be digging deeper into their business story and delivering coaching tips and tricks across Barclaycard Business’ social channels so that other SMEs can learn from their success.
Droga5 commented: "It’s nice when a client buys a bold idea. It’s also nice when you get an amazing director like Jeff. But you know what's really nice? Discovering two bonafide stars successfully selling crystals in a barn. Andy and Clare were fantastic. We hope this campaign turns The Crystal Barn into Amazon for healing crystals.Thanks for reading".
Director Jeff Low says: “Charlene and Dan had a great idea and that’s mostly what made this work. That and the bravery of Barclaycard to try something a bit different rather the usual bank stuff where you can practically hear the risk calculation behind every decision. Crystals.”
“Whether you’re selling coffee or healing crystals, Barclaycard takes business seriously. We’re proud to partner with growing businesses of all shapes, sizes and
persuasions and we look forward to shining a light on more of our amazing customers over the course of the year. Crystals.”
Alisa Copeland - MD, Head of B2B Marketing, Cards & Payments
TITLE: CRYSTAL BARN
CLIENT/ BRAND: BARCLAYCARD
AGENCY: DROGA 5
CITY & COUNTRY: LONDON
CHIEF CREATIVE OFFICER: DAVID KOLBUSZ
ART DIRECTOR: DAN MORRIS, CHARLENE CHANDRASKARAN
AGENCY PRODUCER: JOSH SANDERS
ACCOUNT MANAGER: GEORGIE BOWIE
PRODUCTION CO: BISCUIT FILMWORKS
MD: RUPERT REYNOLDS-MACLEAN
EXEC PRODUCER: HANNA BAYATTI / Rupert Reynolds-Maclean
HEAD OF PRODUCTION: CATHY GREEN
PRODUCER: TOBY COURLANDER
DIRECTOR: JEFF LOW
DIRECTOR OF PHOTOGRAPHY: BEN TODD
PRODUCTION DESIGNER: SOPHIE BECHER
EDITING COMPANY (OFFLINE): WORK
EDITOR: SAAM HODIVALA
POST PRODUCTION: ELECTRIC THEATRE COLLECTIVE
AUDIO POST PRODUCTION: STRINGS AND TINS