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Jen Fearnley captures the emotion of Euro 2016 fans in Hyundai FanDome

22 June 2016

As football fever grips the nation Dingo Bill Director Jen Fearnley was invited by the Brooklyn Brothers to capture the passions and emotions of EURO 2016 fans for Hyundai.

Image TitleHyundai FanDome

Hyundai has sponsored and built the FanDome in London’s Kings Cross. Within the dome fans will be able to see all 45 games of the tournament streaming live. This is not just any screening though as fans will be surrounded by 360° monitors that instantly react in real time to trigger a unique, immersive audio-visual response.

Hyundai promises to deliver an incredible experience for all those that are lucky enough to get a ticket. Fans will experience the game like never before, as every high and the low of EURO 2016 tournament plays around them.

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Each week Jen will be on site immersed among the fans capturing their emotions and passions, the footage will be published in a round-up film each weekend of the tournament. In the first round up to appear online Jen captured the pure exaltation of the England fans reacting to their last-minute winner against Wales. Amazingly tickets are free for those that apply and those lucky enough to win tickets will be able to view the games like they’ve never seen before.

Of the experience Jen says:
“The passion in the tent is intense. Such a novel way to experience the European championships - watching the fans rather than the football!”

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Client: Hyundai
Agency: Brooklyn Brothers
Agency Producer: Sarah Kavanagh
Creative Director: Will Bingham
Production Company: Dingo Bill
Shooting Director: Jen Fearnley
Producer: Jacob Madsen
Editor: Ian Thomas Day

Head of Production

Contact Name
Jacob Madsen

Production Office