Nestle’s latest KitKat campaign, directed by Jack Whiteley at Rattling Stick, launched online this week, with almost two million views on facebook in its first two days.
The weird and wonderful film shows each member of this chocolate-loving family enjoying their KitKat’s in their individual styles, by snapping, dunking, stirring and nibbling to celebrate some of the unique ways customers take their snack break.
Jack says of the process “I instantly fell in love with the script, it was full of humour, quirk and charm, and I loved the process of bringing the eccentric characters and their oddball world to life. I had the pleasure of working with a dream team cast and crew including director of photography Marc Gómez del Moral, production designer Morgan Kennedy, costume designer Bex Crofton-Atkins and editor Mark Burnett. It was so much fun to make and hopefully that shows in the finished film!”
Grand Central's Miles Kempton, who created the sound design and mix for the spot said “Jack had a good idea from the start of how he wanted the sound scape for this spot. There was a good bed of sound effects in place from the offline - a template which steered me in the right direction. To get the ‘KitKat’ sound just right, we took a quick break, bought a couple of KitKats and recorded them very close mic'd!”