Working with Dutch director Billy Pols from production company Think Cattleya, Marshall Street Editor Govert Janse helps to introduce the new low alcohol Peroni 3.5 bottle to the Italian market.
The client was looking for an energetic, rhythmic film that expressed the enjoyment of life without having to stop. The film was shot and edited over three days on location in Rome.
Watch the film ‘Più gusto, con meno’ (‘More taste, with less’)
Govert Janse’s early background in documentaries, has significantly contributed to an open minded approach when he reviews the possibilities for each editing project. His fast paced style for this beautifully shot commercial, avoids a more common narrative style by allowing the viewer to mentally complete each scene which keeps the storyline flowing.
Govert: “Working with superstar director Billy Pols is always great fun. His images are beautiful and he loves pushing edits as far and hard as possible. Which is a challenge I happily accept”.
Agency: Saatchi & Saatchi Italy
Creative Director: Manuel Musilli
Creative Team: Ignazio Morello & Leonardo Cotti
Head of Production: Raffaella Scarpetti
TV Producer: Lavinia Confortini
Production Company: Think Cattleya Italy
Director: Billy Pols
Exec Producer: Martino Welcome
Producer: Marta Ansaldi
DOP: Jeremy Snell
Edit House: MSE.TV
Editor: Govert Janse
Online: Captcha Amsterdam
Music: EJM Grob Music Productions BV
Mix & SFX: Good Sounds Amsterdam
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