Mendoza Films presents its collaboration with TBWA\MCR for JD Williams’ Autumn/Winter campaign.
Directed by Nina Aaldering the film poses the question ‘Why do compliments make us feel uncomfortable’? Taking compliments isn’t the easiest thing for women and this spot sets out to address the issue.
Nina’s film opens with a woman complimenting a second woman, who reacts by downplaying the comment. From that moment on the film cuts to different reactions from various women.
Created within a tight deadline the film manages to feature many key locations across London, including Covent Garden, The Biritsh Museum and Eltham Palace. The amazing locations reflect the individual styles of the women featured in the spot.
Creative Director: Lisa Nichols
Copywriter: David Jones
Art Director: Lewis Dunlop
Agency Producer: Bridget Pelicias
Production Company: Mendoza
Director: Nina Aaldering
Exec Producer: Debby Mendoza
Producer: James Pearson
DOP: Douwe Hennink
Production Manager: Luke Tilbury
Production Assistant: Rosa Rooney
Sound: Nick Roberston
Stylist: Sarah Kane
Edit House: Marshall Street Editors
Editor: Laura Cairney-Keize