Mob Film produces the launch for Team Sky’s 2018 Kit. The film, which is directed by Mob’s Craig McLaughlin, takes the viewer on a journey looking at the cycling team’s highlights over the last 7 years. This journey showcases the team’s previous designs, leading up to the big reveal of the new white kit.
Team Sky - the most successful team in pro cycling during the last decade - is based at the Manchester Velodrome.
Chris Froome, the four-time Tour de France winner, and his team-mates were filmed on a green screen then composited into a digital world encompassing Team Sky's data lines. Each line is intended to signify a different type of race.
The longest lines are the four Tour de France victories, the short dashes represent one-day races, while the medium-length lines represent multi-day stage races.