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Mob Film Captures Spot to Launch Team Sky's 2018 Kit

04 December 2017

Mob Film produces the launch for Team Sky’s 2018 Kit. The film, which is directed by Mob’s Craig McLaughlin, takes the viewer on a journey looking at the cycling team’s highlights over the last 7 years. This journey showcases the team’s previous designs, leading up to the big reveal of the new white kit.

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Team Sky - the most successful team in pro cycling during the last decade - is based at the Manchester Velodrome.

Chris Froome, the four-time Tour de France winner, and his team-mates were filmed on a green screen then composited into a digital world encompassing Team Sky's data lines. Each line is intended to signify a different type of race.

The longest lines are the four Tour de France victories, the short dashes represent one-day races, while the medium-length lines represent multi-day stage races.

Contact Name
Mark Collins
+44 (0) 161 236 4010