SohoSoHo Showreels Directory Menu

Nucco Brain Collaborates with HSBC to Advertise New Business Initiative Using Animation

30 August 2017

HSBC has recently chosen the visual storytelling studio Nucco Brain to promote their new China’s Belt & Road initiative - an ambitious multi-faceted strategy aimed at boosting the flow of trade, capital and services between China and the rest of the world.

HSBC

Nucco Brain’s team created a video to explain the new initiative and features of China’s currency to businesses unfamiliar with the country’s economy. Using its experience in creating video animations for corporate communication purposes, the studio worked with HSBC in order to translate reports and infographics into engaging video content, selecting relevant statistics and weaving them into narrative form.

The campaign has been well received by HSBC’s stakeholders and Nucco Brain’s video features at the top of the China’s Belt & Road Initiative website.

Managing Director

Contact Name
Stefano Marrone
Email
stefano@nuccobrain.com
Phone
+447446621410

Project Manager

Contact Name
Sally Guelfi
Email
sally@nuccobrain.com
Phone
+442077396042

Animation Director

Contact Name
Ben Wright
Email
ben@nuccobrain.com
Phone
+442077396042