Nucco Brain was commissioned by the UK’s Innovation agency, Innovate UK, to support them in reaching out to a wider target audience by increasing awareness of the organisation amongst tech industry professionals and the general public. Our goal was to create content that is both highly informative and entertaining.
With this aim in mind, our team created a YouTube video series ‘Future Predictions’. Mixing live action interviews of the organisation’s futurologists and animated visuals, each episode focuses on how different aspects of society will look in the future:
Following the success of the YouTube series, Innovate UK appointed Nucco Brain to produce an immersive video experience for their Innovate UK’s 2017 trade show at the NEC in Birmingham. The aim of this video was to help Innovate UK engage with its industry partners and the general public on the subject of technological innovation at the tradeshow. Curious about this format and eager to push the boundaries of the existing online series, our team created a CGI animated 360 video showcasing what daily life will look like in urban cities in 20 to 30 years.
The main challenge with this project was that we had to ensure that Innovate UK’s concepts and ideas were clearly presented in the animation while at the same time make the whole experience as interesting and informative as possible. Projected inside a dome at the trade show, the video launched Innovate UK's Industrial Strategy Challenge Fund, a new government initiative that aims to bring together the UK’s world-leading research with business to meet the major industrial and societal challenges of our time.
Learn more about ‘Future Predictions’: