Nucco Brain’s partnership with Mediacom recently this year sees the exciting release of the first video campaign for GSK Piriton. The visual storytelling studio was tasked with creating an engaging animated infographic series of YouTube pre-rolls for the Piriton brand.
The project was headed up by Mediacom Beyond Advertising’s Mike Gibbons as Art Director and Steven Farrer as Integrated Producer, Nucco Brain’s Pedro Allevato as Animation Director, Stefano Marrone as Animation Producer and Lead Artist Valentina Lorizzo.
The aim was to bring awareness to the common causes, stimulants and symptoms of allergies and the relief Piriton can provide. Targeting the mass market family, parents and their kids, the campaign took a light and warm hearted approach in illustrating the dry and dull data associated with brands in the pharmaceutical industry.
Breathing life into the Piriton brand, the four 30 seconds videos look to engage the audience through an animated inforgraphic and explanimation style of storytelling. In order to make the campaign appealing, characterising a cute face to the data to create a visual metaphor, looked to make the Piriton brand not only relatable but also the ‘’preferred brand’’ amongst its target audience. The video stands as a series of animated pre-rolls as the key assets to the campaign. Supported by social media platforms, the campaigns enables the content to be more accessible and shared in its availability to the mass market for reference online.
The video developed by Nucco Brain entailed having a strong content focus combined with an innovative knowledge and craft to the animated infographic style.
The visual tone of voice defied advertising perceptions for brands in this category and steered towards an educational yet engaging story.
Nucco Brain’s Pedro Allevato animation director, stated ‘’This was an enjoyable campaign to work on for a dynamic brand as well as the having the chance to deliver a unique and creative approach to putting a cute face to dry data. Our focus to convey Piriton through a revitalised campaign, enabled us to also produce one of our cutest projects to date- and we are very proud of the result.’’ The video campaign is set for a pre-roll release as of June 2015.