Park Village directing duo CEEN have recently completed an online social media film for the launch of fashion brand Folk’s ‘It’s All Good’ campaign in conjunction with John Lewis.
Ceen are no stranger to global brand collaborations, having previously created for Reebok, Champion, Uniqlo and Dr Maartens. This unique project for Folk & John Lewis was a follow on for CEEN after a previous successful stills photography campaign for the fashion brand a few years earlier.
This new tie-up for Folk and John Lewis & Partners has allowed contemporary brand Folk to produce its most sustainable collection to date.
Whilst the road trip theme of two friends was collaboratively conceptualised, it was CEEN’s interpretation and eye for sensual photography, pace and framing that brings the brand and film to life.
Intuitive, style conscious film-making is at the core of CEEN’s directorial ethos and this latest project is no exception.
CEEN’s Sam Green comments, "The brief was simple. To capture all that is true to Folk and apply it with a twist that rings true to the ethical approach that is ‘It’s All Good Folk"
Through various conversations with the Folk team and owner Cathal McAteer, we decided on Scotland as a location because it’s where the brand’s owner is from, and also a conscious decision to keep our carbon footprint down. It also had the mystery and air of a far-off land full of drama and epic scenery in which our story could be told’.
Production company: Park Village
Music; Daniel Brangwyn
Sound design: CEEN
Cast: Chris Poulter @ Select & Aodan McIntyre @ Models Team Scotland.