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Passion Lobo's new spot for O2

23 October 2013

Passion Pictures director Lobo takes us on a vibrant voyage through India, Pakistan and Bangladesh in VCCP’s new O2 International Sim commercial.

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The commercial sees the O2 Sim card travelling through the landscapes of India, Pakistan and Bangladesh using the designs of local artists Shuvo Arman, Humna Mustafa and Anj Rana . Lobo successfully brings these worlds to life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. Lobo worked closely with each individual artist to ensure their style and culture was accurately translated and represented throughout the film.

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Lobo says ‘The greatest challenge was to create the worlds as if imagined by the artists themselves and also to animate them, because even if the designs worked great as a still artwork for print at that stage one could only imagine it "alive" and animated… we think it worked out pretty well.’

London

Contact Name
Hannah Kluman
Email
hannah@passion-pictures.com
Phone
44 +207 323 9933

Paris

Contact Name
Emilie Walmsley - Producer
Email
paris@passion-pictures.com
Phone
+33 (0)1 42 73 63 10

New York

Contact Name
Belinda Blacklock - Executive Producer
Email
info.nyc@passion-pictures.com
Phone
+ 1 212 725 9095