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Passion Pictures Release for Blinkbox

23 October 2013

Passion Pictures director Darren Walsh and London agency Karmarama create a hilarious commercial for client Blinkbox.

Passion Blink

The brief was a ‘rare charm’ for director Darren, due to its simplicity and humour. We see a frustrated goldfish in a living room who is subjected to endless repeats of old movies on the family TV. He is trying to broadcast the benefits of blinkbox to the oblivious and slightly uninterested family, winding him up further. Darren chose to play our hero fish character as straight as possible, by modelling an accurate depiction of a goldfish with a big attitude which is emphasised by the voice over.

Darren says about the process ‘We were given complete freedom to nail the fish character's animated performance. Most importantly Karmarama trusted us not to go too cartoony. The fish is, after all, just a talking head with nothing more than a couple of lame flippers for hands to gesture with. His frustration is amplified by his limited physical state. Hilarious!’

London

Contact Name
Hannah Kluman
Email
hannah@passion-pictures.com
Phone
44 +207 323 9933

Paris

Contact Name
Emilie Walmsley - Producer
Email
paris@passion-pictures.com
Phone
+33 (0)1 42 73 63 10

New York

Contact Name
Belinda Blacklock - Executive Producer
Email
info.nyc@passion-pictures.com
Phone
+ 1 212 725 9095